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<title>True Muscle : Best Sellers</title>
<link>http://truemuscle.com</link>
<pubDate>2012-05-16</pubDate>
<description>List of Best Seller Items at True Muscle </description>
<language>en-us</language>
<isc:store_name><![CDATA[True Muscle ]]></isc:store_name>
<item>
<title><![CDATA[ALR (ALRI) HumaPro Protein 450 Tablets]]></title>
<link>http://truemuscle.com/ALR-ALRI-HumaPro-Protein-450-Tablets_p_46.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-450-Tablets_p_46.html?referrer=rss"><img src="http://truemuscle.com/assets/images/alrindustries/alr-humapro-450_thumbnail.jpg" align="right" border=0></a>HumaPro&reg; Protein 450 Tabs from ALR Industries (ALRI)HumaPro&reg; Protein is also Vegan Friendly and Gluten Free.Why Are You Flushing Your Money Away? Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the enve...<a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-450-Tablets_p_46.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $49.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=46&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://truemuscle.com/ALR-ALRI-HumaPro-Protein-450-Tablets_p_46.html</guid>
<content:encoded><![CDATA[<p><a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-450-Tablets_p_46.html?referrer=rss"><img src="http://truemuscle.com/assets/images/alrindustries/alr-humapro-450_thumbnail.jpg" align="right" border=0></a>HumaPro&reg; Protein 450 Tabs from ALR Industries (ALRI)HumaPro&reg; Protein is also Vegan Friendly and Gluten Free.Why Are You Flushing Your Money Away? Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the enve...<a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-450-Tablets_p_46.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $49.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=46&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h2><img alt="" src="assets/images/dec14_authorized_blog.jpg" align="right" border="0px">HumaPro&reg; Protein 450 Tabs from ALR Industries (ALRI)</h2><span style="FONT-WEIGHT: bold; FONT-STYLE: italic">HumaPro&reg; Protein is also Vegan Friendly and Gluten Free.</span><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)"><br><br>Why Are You Flushing Your Money Away?</span> 
<p align="left">Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the envelope in product formulation for those who want real results not hype. So let's start with the first fact that is going to change an industry and start more fights than Helen of Troy. Your protein sucks and it's not my fault. Please do not misunderstand me. There really are some well designed and researched products available from companies like Progenex&reg; with brilliant people like Dr. Scott Connelly and of course some of the creative and high quality proteins from good companies like MHP&reg;. But there is an inherent flaw in most proteins available on the market: They were not made for humans.</p>
<p><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">I Know We All Want Great Calves But We Are Not Calves</span></p>
<p>You are not a cow so why are you drinking cow proteins like whey and casein? Last time you had human protein was when Mom made it fresh for you. Cows milk protein is about 80% casein and 20% whey. Human milk protein is about 40% casein and 60% whey. There is no doubt that human whey is superior for human utilization at birth. As a baby grows breast milk proteins change until the ratio is about 50/50.</p>
<p><img style="FLOAT: right; MARGIN-LEFT: 10px" alt="humapro_protein" src="assets/images/alrindustries/humapro-protein.png" height="184" width="198" border="0"><span style="COLOR: rgb(128,0,0)"><span style="FONT-WEIGHT: bold">So what's The Big Deal?</span></span></p>
<p>Lets start from the source: Human milk whey protein is dominant in alpha-lactalbumin and cow milk whey protein is dominant in beta-lactoglobulin. Whereas alpha-lactalbumin has been studied well for validation associated with increased immune factors to disease, allergies, increased mineral absorption and growth factors specific to humans, beta-lactoglobulin has been associated with the exact opposite. Its for cows, what were you expecting?</p>
<p>In short that gut bloat is not just extra calories anymore than the excess gas you assumedly avoid sharing with friends and training partners is a supposed side effect of an anabolic environment. Gastronomical distress is not new to cow protein utilization by humans. As I said, you are a human so there should be little shock here. Immune issues will slow or stop growth and recovery while increasing cortisol production. Sometimes decrease in immune function can even lead to Immunotoxicity, but certainly rare in regard to proteins sources.</p>
<p><span style="FONT-WEIGHT: bold">But Whey Has a BV (Biological Value) of 104, right? </span></p>
<p>Okay, BS. Since you cannot exceed 100% this is already a little silly. BV is a false method for evaluation of a proteins actual utilization in building new muscle tissue. What is the definition of BV? Biological value (BV) is a measure of the proportion of absorbed protein from a food which becomes incorporated into the proteins of the organism's body. It summarizes how readily the broken down protein can be used in protein synthesis in the cells of the organism.</p>
<p><span style="FONT-WEIGHT: bold">Many still use it today. Bottom line is that no matter what you add to or fraction in whey protein from cows, its still from cows and not designed for humans.</span></p>
<p>Okay Um, protein (such as cow whey) with the incorrect ration of amino acids specific to human physiology utilization results in stores of fat as well, so basing a proteins efficiency ratio on weight gain is obviously idiocy. A far superior method of assaying a proteins anabolic (muscle building) value and actual utilization in lean mass is Net Nitrogen Utilization or NNU. The very highest quality whey protein has a NNU of 16-17%. So this means the other 83-84% can be stored as fat, burned as calories, or hit the toilet. 83-84% catabolites is not a healthy or lean mass promoting percentage. The lions share goes by way of the latter BTW. So when you pay $20 USD for a pound (454 grams) of high quality whey protein powder you actually get about 77 grams of protein with an NNU near 100%. The rest hits the toilet for the most part.</p>
<p><span style="FONT-WEIGHT: bold">Good investment, huh? Kind of a crappy one in my opinion.</span></p>
<p>Want to add insult to injury? As we continue to ingest high levels of protein the amount utilized lessens over time. So whereas you were once utilizing 17% of that 100-200 grams of whey ingested daily it can drop to as low as half that over a prolonged period of high protein intake. What happens then? Even more body fat and toilet trash.</p>
<p><span style="FONT-WEIGHT: bold">Good investment, huh? Kind of a crappy one in my opinion.</span></p>
<p>Want to add insult to injury? As we continue to ingest high levels of protein the amount utilized lessens over time. So whereas you were once utilizing 17% of that 100-200 grams of whey ingested daily it can drop to as low as half that over a prolonged period of high protein intake. What happens then? Even more body fat and toilet trash.</p>
<h4><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">NNU = Net Nitrogen Utilization (Lean Mass Anabolism) NC = Nitrogen Catabolites (Toxic catabolic waste)</span></h4>
<p>NNU refers to the potential for anabolism where as NC refers to toxic Nitrogen waste such as Ammonia, Urea, Uric Acid, Nitrates and Nitrites. Some of the waste can be utilized as energy or stored as fat, but most slows your progress before hitting the toilet where it belongs.</p>
<ol>
<li>Depending upon origin most protein powders have an anabolic to catabolic ratio of 16:84-17:83. 
</li><li>Whole food proteins are superior for growth and health with an average anabolic to catabolic ratio of 32:68 
</li><li>HumaPro&reg; 450 tabs has an anabolic to catabolic ratio of 99:1. </li></ol>
<p>Low negative waste results in a healthier more predictable growth environment that does not increase systemic or organ toxicity. A high NNU results in an anabolic environment. When the waste percentage exceeds Net Nitrogen Utilization from your protein source, your growth potential is retarded resulting in recovery and growth inhibition. Obviously we are looking for a quality caloric source with minimum waste as well. Whole food is the better option over protein powders and you will feel healthier, stronger and recover faster... and grow as well as or perform faster. Getting the idea as to why it only takes 1 gram of HumaPro&reg; to outperform 5.6 grams of even the best whey protein?</p>
<p><span style="FONT-WEIGHT: bold; FONT-SIZE: 14pt; COLOR: rgb(128,0,0)">So... What Is HumaPro&reg; 450?</span></p>
<p><span style="FONT-WEIGHT: bold">HumaPro&reg;</span> 450 tabs is a patent pending one of a kind protein matrix that we started working on in 1998. HumaPro&reg; 450 tabs starts with a specific vegetable origin 8 essential amino acid (EAAs) formulation that takes into account the exact HUMAN enzymic conversion of, and utilization rates for, all amino acids the body needs for optimal health. Did you know that if you removed even one of the EAAs for even one day from your diet for the day your body would utilize none of the protein you take in? Okay, for lean mass growth that is.. The human body will use the insufficient protein to make glucose, if needed, certainly store some as fat and give you plenty of me time in the bathroom to deposit the lions share. So an exact EAAs ratio is paramount. Why? The human body makes literally thousands of amino acids from the 8 EAAs so they must be in the right ratios for the right conversion rates. Enlarge the chart below to get an idea of just how complex this metabolic miracle is and a better idea as to why the correct ratios results in a nearly pure anabolic complex.</p>
<p><span style="FONT-WEIGHT: bold; FONT-SIZE: 14pt; COLOR: rgb(128,0,0)">The Protein</span></p>
<p>We nanosized certain EAA's so all 8 EAA's pass through the GI and into the body at the same rate to assure that all 8 EAA's are present at the protein receptors at the same time. If they aren't, you again limit anabolism potential. We did this for maximal results and to allow for a immediate release ingestion to assimilation time of 20-25 minutes depending upon your GI track. Oh, did I mention that HumaPro&reg; 450 tabs has a caloric count of 0.4 calories per gram? Regular proteins have a calorie value of 4 calories per gram. Talk about no waste so you have a tighter waist! Think about how much more healthy food you can eat to stimulate growth, performance and health whether dieting or increasing lean mass.</p>
<p><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">The Extended Time-Release Proprietary Anti-Catabolic and Insulingenic Matrix</span></p>
<p>Next we formulated an extended time-release anti-catabolic and insulingenic matrix from bitter melon and a specific coffee bean extract to assure serious inhibition of lean mass loss while significantly increasing cellular up-take of nutrients. This affect lasts for up to 12 hours so all of your other meals are ingested in a high lean mass nutrient up-take, low catabolic pro-anabolism environment. I guess I should mention that the matrix has two powerful antioxidants as well. </p>
<p>Oh, but insulingenic compounds inhibit fat loss and increase SHBG. You know, that protein that binds and makes useless your sex hormones like testosterone? More SHBG means less in short. Well, we at ALR Industries do not do kitchen sink formulas! The fractional extraction process we worked on for the last 4 years creates a series of insulingenic compounds that are lipolytic meaning they inhibit fat from feeding rather than increase it. This allows HumaPro&reg; 450 tabs protein to act as a repartitioning product as well in favor of lean mass low fat augmentation by everyone. By the way, the insulingenic matrix we created also does not increase SHBG like natural or medical insulin does.</p>
<p>Of Course it's true that many anti-catabolic compounds decrease joint and connective tissue lubrication but ours doesn't. Instead of inhibiting the production of cortisone (supports and maintains good joint and connective tissue health) like many so-called anti-catabolic compounds, we inhibited the non-essential increase in cortisol. As a rule the body sees stress like training, long work hours, a pissed off significant other or dieting as a trigger to increase cortisol which in turn decreases lean mass, hinder performance and slows recovery. It also doesn't do anything good for our cardio vascular systems or organs. The way this occurs is predominantly through conversion of cortisone to cortisol. Personally I would rather recover faster, perform better and be in a pro-anabolic environment with healthy joints and connective tissue. </p>
<p>This means HumaPro&reg; 450 tabs protein is the ultimate foundation or sole protein source for mixed, keto or even high carbohydrate diets. No other protein has beaten us yet! Cool, huh?</p>
<p><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">The Nutrient Co-Factor Matrix</span></p>
<p>Last we added the correct human ratio of the vitamin and mineral co-nutrient factors for complete utilization of protein.</p>
<ul>
<li>A 99:1 Anabolic to Catabolic Ratio complete protein matrix 
</li><li>Anti-Catabolic Support 
</li><li>Enhanced NNU and Cellular Nutrient Up-Take 
</li><li>Nutrient Repartitioning That Starves the Fat and Feeds Lean Mass 
</li><li>A decrease in growth/recovery limiting Myostatin (No joke) 
</li><li>"The Best Protein Source" on the Planet...for Humans </li></ul>
<p><span style="FONT-WEIGHT: bold">HumaPro&reg;</span> 450 protein can also be utilized synergistically with <span style="FONT-WEIGHT: bold">Chain'd Reaction Ultra Volumize</span>, <span style="FONT-WEIGHT: bold">Chain'd Reaction Ultra-Keto</span>, <span style="FONT-WEIGHT: bold">Chain'd Reaction Ultra Endurance</span> and/or <span style="FONT-WEIGHT: bold">Chain'd Out&reg;</span>.</p>
<p>The only question left is do you want to perform better, lift more, recover faster, be healthier, be leaner and grow faster or hang out in the bathroom?</p>
<p style="FONT-STYLE: italic">HumaPro&reg; 450 tabs Protein is also Vegan Friendly and Gluten Free.</p>]]></isc:description>
<isc:productid><![CDATA[ALR (ALRI) HumaPro Protein 450 Tablets]]></isc:productid>
<isc:thumb><![CDATA[http://truemuscle.com/assets/images/alrindustries/alr-humapro-450_thumbnail.jpg]]></isc:thumb>
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<isc:price><![CDATA[$53.99]]></isc:price>
</item>
<item>
<title><![CDATA[Universal Nutrition Animal Pak 44 Packs]]></title>
<link>http://truemuscle.com/Universal-Nutrition-Animal-Pak-44-Packs_p_34.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/Universal-Nutrition-Animal-Pak-44-Packs_p_34.html?referrer=rss"><img src="http://truemuscle.com/assets/images/animal-pak_thumbnail.jpg" align="right" border=0></a>Animal Pak 44 PacksSince August 8, 1983, Animal Pak has been helping competitive bodybuilders get the most out of their freakish training routines by providing all the nutrition they need, plus some they didn't know they needed. For 25 straight years...<a href="http://truemuscle.com/Universal-Nutrition-Animal-Pak-44-Packs_p_34.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $27.99 <font color="red"></font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=34&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://truemuscle.com/Universal-Nutrition-Animal-Pak-44-Packs_p_34.html</guid>
<content:encoded><![CDATA[<p><a href="http://truemuscle.com/Universal-Nutrition-Animal-Pak-44-Packs_p_34.html?referrer=rss"><img src="http://truemuscle.com/assets/images/animal-pak_thumbnail.jpg" align="right" border=0></a>Animal Pak 44 PacksSince August 8, 1983, Animal Pak has been helping competitive bodybuilders get the most out of their freakish training routines by providing all the nutrition they need, plus some they didn't know they needed. For 25 straight years...<a href="http://truemuscle.com/Universal-Nutrition-Animal-Pak-44-Packs_p_34.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $27.99 <font color="red"></font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=34&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h3>Animal Pak 44 Packs</h3>
<div>
<table width="620" border="0" cellpadding="3" cellspacing="0">
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<td>Since August 8, 1983, Animal Pak has been helping competitive bodybuilders get the most out of their freakish training routines by providing all the nutrition they need, plus some they didn't know they needed. For 25 straight years, people like you have made Animal Pak the #1 selling training "pack" in the world. In fact, more competitive bodybuilders have cut their teeth on the Animal Pak than any other bodybuilding supplement in history. Why? Simple. Animal Pak gets the job done. It works. First time. Every time. Animal Pak has stood the test of time.<br><br>See, nature, in all her ingenuity, has designed the human body as the ultimate training machine. Since the dawn of mankind, our bodies have changed very little. And when it comes to growing our muscles in a freakish way, we still need the right combination and mega-doses of essential amino acids, carbs, vitamins, minerals and antioxidants. Only Animal Pak has everything you need.<br><br>OK, so you think your regular multi is going to cut it? Get real, Jack. You want massive size and mega-strength and only Animal Pak can deliver. Each Animal Pak starts with mega-doses of necessary vitamins and minerals. Yeah, vitamins and minerals. Vitamins (organic) and minerals (inorganic) are pharmacological agents and catalysts. They can exert significant ergogenic/anabolic benefits and function as the spark plugs for activating all the necessary chemical reactions which make training and building muscle possible.<br><br>If you're training or dieting hard for a contest, the first thing that happens when you don't take the Animal Pak is that nutritional gaps begin to form. Why should you care? Because over time, these deficiencies continue to grow. Eventually, your body will stop functioning at its optimum level. In other words, you hit the wall, your development reaches a plateau. In fact, even if only one key nutrient is missing from your diet, your body could shut down the anabolic drive needed to build muscle so that it can support more critical metabolic processes. When this happens, you stop growing.<br><br>Research has proven that strength athletes such as bodybuilders and powerlifters, due to the intensity and frequency of their training programs, have higher nutritional requirements than regular athletes. Studies have shown that these unique needs are greatly increased for bodybuilders who regularly compete and need to diet down. During calorie-restricted diets (diets which tend to be repetitive and monotonous, e.g., rice and chicken), the potential for nutritional deficiencies increase dramatically.<br><br>More alarming is the fact that championship-caliber bodybuilders, even when supplementing with a regular multivitamin, were still experiencing significant nutritional deficiencies. A basic multivitamin supplement won't be enough. Competitive bodybuilders know that a superior multivitamin is the first line of defense. This fact is confirmed by studies which have revealed that 100% of Olympic weightlifters and over 90% of competitive male and female bodybuilders use a vitamin/mineral supplement like Animal Pak.<br><br>These nutritional gaps not only affect your performance and size, but they begin to impact the way your other supplements work. For many of today's supplements to work efficiently, your body needs to be running on all cylinders. Nutritional gaps mean that your supplements may be rendered ineffective. For example, many supplements (e.g., prohormones) rely on enzymes and other substances in your body to "activate" them. Poor nutrition means poor conversion and activation of expensive supplements. Animal Pak is your insurance policy to prevent this from happening.<br><br>One other reason to take Animal Pak daily: drug-induced nutrient depletion. Pharmaceutical drug use can lead to vitamin and mineral deficiencies. Relying on "science” or “gear” to get you huge can obviously exacerbate this problem. Even common pharmaceuticals and OTC's such as aspirin, ibuprofen, antidepressants, and cholesterol-lowering drugs can deplete your body of folic acid, iron, potassium, and important vitamins. If you use drugs of any kind, this is another reason to supplement with Animal Pak.<br><br>With Animal Pak, you get plenty of everything you need. And a few extras. Animal Pak features performance optimizers such as pyridoxine alpha-ketoglutarate (PAK), carnitine, lipotropics, L-arginine, alpha lipoic acid, eleuthero, and the like. In every pack, you get a vast arsenal of over 60 key ingredients that are delivered in the right amounts at the right time, every time. Each of the 11 tablets included in each pak has been specifically formulated to deliver the goods.<br><br>Consider the Animal Pak as the cast iron skillet of your supplement program, your body's first line of defense. If you train with weights, then you absolutely need to train with the Animal Pak. Remember, while most supplements have come and gone, precious few have stood the test of time. When you're ready for the best, step up to the most trusted name in serious bodybuilding nutrition: Animal Pak. What IFBB pros and Mr. Olympia competitors have used since '83.</td></tr>
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<td><img alt="" src="http://www.animalpak.com/images/333333spacer.gif" height="1" width="100%" border="0"><br></td></tr>
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<td bgcolor="black"><a name="Anchor-required-49575"></a><span style="color: rgb(255, 255, 255); font-weight: bold;">required for<br></span></td></tr>
<tr>
<td>• All competitive strength &amp; power athletes<br>• High-intensity training<br>• Athletes who use supplements<br>• Athletes who want maximum performance</td></tr>
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<td><a href="https://www.truemuscle.com/#pagetop">back to top</a><br></td></tr>
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<td><img alt="" src="http://www.animalpak.com/images/333333spacer.gif" height="1" width="100%" border="0"><br></td></tr>
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<td bgcolor="black"><a name="Anchor-daily-47857"></a><span style="color: rgb(255, 255, 255); font-weight: bold;">daily dose<br></span></td></tr>
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<td>1 pack per day during the off-season for maintenance, 2 packs during a pre-contest diet or when training is unusually intense.<br></td></tr>
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<td><a href="https://www.truemuscle.com/#pagetop">back to top</a><br></td></tr>
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<td><img alt="" src="http://www.animalpak.com/images/333333spacer.gif" height="1" width="100%" border="0"><br></td></tr>
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<td bgcolor="black"><a name="Anchor-recommended-35882"></a><span style="color: rgb(255, 255, 255); font-weight: bold;">recommended stacks</span></td></tr>
<tr>
<td>As the "foundational" supplement, Animal Pak should be a part of every bodybuilder's regimen. Every Animal supplement has been designed to work together, creating a unique, powerful, and comprehensive nutritional system. Animal Pak is your starting point.</td></tr></tbody></table></div>]]></isc:description>
<isc:productid><![CDATA[Universal Nutrition Animal Pak 44 Packs]]></isc:productid>
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<isc:image><![CDATA[http://truemuscle.com/assets/images/animal-pak.jpg]]></isc:image>
<isc:price><![CDATA[$27.99]]></isc:price>
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<title><![CDATA[ALR HumaPro Drink 90 Servings]]></title>
<link>http://truemuscle.com/ALR-HumaPro-Drink-90-Servings_p_47.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/ALR-HumaPro-Drink-90-Servings_p_47.html?referrer=rss"><img src="http://truemuscle.com/assets/images/humapro-powder-drink-bottle_thumbnail.jpg" align="right" border=0></a>HumaPro&reg; 667 Grams 90 ServingsWhy Are You Flushing Your Money Away?Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the envelope in product formulation for those who want real results not hype. So let's star...<a href="http://truemuscle.com/ALR-HumaPro-Drink-90-Servings_p_47.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $53.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=47&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://truemuscle.com/ALR-HumaPro-Drink-90-Servings_p_47.html</guid>
<content:encoded><![CDATA[<p><a href="http://truemuscle.com/ALR-HumaPro-Drink-90-Servings_p_47.html?referrer=rss"><img src="http://truemuscle.com/assets/images/humapro-powder-drink-bottle_thumbnail.jpg" align="right" border=0></a>HumaPro&reg; 667 Grams 90 ServingsWhy Are You Flushing Your Money Away?Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the envelope in product formulation for those who want real results not hype. So let's star...<a href="http://truemuscle.com/ALR-HumaPro-Drink-90-Servings_p_47.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $53.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=47&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h1><img alt="" src="assets/images/dec14_authorized_blog.jpg" align="right" border="0">HumaPro&reg; 667 Grams 90 Servings</h1>
<p align="left"><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">Why Are You Flushing Your Money Away?</span></p>
<p align="left">Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the envelope in product formulation for those who want real results not hype. So let's start with the first fact that is going to change an industry and start more fights than Helen of Troy. Your protein sucks and it's not my fault. Please do not misunderstand me. There really are some well designed and researched products available from companies like Progenex&reg; with brilliant people like Dr. Scott Connelly and of course some of the creative and high quality proteins from good companies like MHP&reg;. But there is an inherent flaw in most proteins available on the market: They were not made for humans.</p>
<p><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">I Know We All Want Great Calves…But We Are Not Calves</span></p>
<p>You are not a cow so why are you drinking cow proteins like whey and casein? Last time you had human protein was when Mom made it fresh for you. Cows milk protein is about 80% casein and 20% whey. Human milk protein is about 40% casein and 60% whey. There is no doubt that human whey is superior for human utilization at birth. As a baby grows breast milk proteins change until the ratio is about 50/50.</p>
<p><img style="FLOAT: right; MARGIN-LEFT: 10px" alt="no-cow-humapro" src="assets/images/alrindustries/humapro-protein.png" height="184" width="198" border="0"><span style="COLOR: rgb(128,0,0)"><span style="FONT-WEIGHT: bold">So what's The Big Deal?</span></span></p>
<p>Lets start from the source: Human milk whey protein is dominant in alpha-lactalbumin and cow milk whey protein is dominant in beta-lactoglobulin. Whereas alpha-lactalbumin has been studied well for validation associated with increased immune factors to disease, allergies, increased mineral absorption and growth factors specific to humans, beta-lactoglobulin has been associated with the exact opposite. Its for cows, what were you expecting?</p>
<p>In short that gut bloat is not just extra calories anymore than the excess gas you assumedly avoid sharing with friends and training partners is a supposed side effect of an anabolic environment. Gastronomical distress is not new to cow protein utilization by humans. As I said, you are a human so there should be little shock here. Immune issues will slow or stop growth and recovery while increasing cortisol production. Sometimes decrease in immune function can even lead to Immunotoxicity, but certainly rare in regard to proteins sources.</p>
<p><span style="font-weight: bold;">But Whey Has a BV (Biological Value) of 104, right? </span></p>
<p>Okay, BS. Since you cannot exceed 100% this is already a little silly. BV is a false method for evaluation of a proteins actual utilization in building new muscle tissue. What is the definition of BV? Biological value (BV) is a measure of the proportion of absorbed protein from a food which becomes incorporated into the proteins of the organism's body. It summarizes how readily the broken down protein can be used in protein synthesis in the cells of the organism.</p>
<p><span style="font-weight: bold;">Many still use it today. Bottom line is that no matter what you add to or fraction in whey protein from cows, it’s still from cows and not designed for humans.</span></p>
<p>Okay… Um, protein (such as cow whey) with the incorrect ration of amino acids specific to human physiology utilization results in stores of fat as well, so basing a protein’s efficiency ratio on weight gain is obviously idiocy. A far superior method of assaying a proteins anabolic (muscle building) value and actual utilization in lean mass is Net Nitrogen Utilization or NNU. The very highest quality whey protein has a NNU of 16-17%. So this means the other 83-84% can be stored as fat, burned as calories, or hit the toilet. 83-84% catabolites is not a healthy or lean mass promoting percentage. The lions share goes by way of the latter BTW. So when you pay $20 USD for a pound (454 grams) of high quality whey protein powder you actually get about 77 grams of protein with an NNU near 100%. The rest hits the toilet for the most part.</p>
<p><span style="font-weight: bold;">Good investment, huh? Kind of a crappy one in my opinion.</span></p>
<p>Want to add insult to injury? As we continue to ingest high levels of protein the amount utilized lessens over time. So whereas you were once utilizing 17% of that 100-200 grams of whey ingested daily it can drop to as low as half that over a prolonged period of high protein intake. What happens then? Even more body fat and toilet trash.</p>
<p><span style="FONT-WEIGHT: bold">Good investment, huh? Kind of a crappy one in my opinion.</span></p>
<p>Want to add insult to injury? As we continue to ingest high levels of protein the amount utilized lessens over time. So whereas you were once utilizing 17% of that 100-200 grams of whey ingested daily it can drop to as low as half that over a prolonged period of high protein intake. What happens then? Even more body fat and toilet trash.</p>
<h4><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">NNU = Net Nitrogen Utilization (Lean Mass Anabolism) NC = Nitrogen Catabolites (Toxic catabolic waste)</span></h4>
<p>NNU refers to the potential for anabolism where as NC refers to toxic Nitrogen waste such as Ammonia, Urea, Uric Acid, Nitrates and Nitrites. Some of the waste can be utilized as energy or stored as fat, but most slows your progress before hitting the toilet where it belongs.</p>
<ol>
<li>Depending upon origin most protein powders have an anabolic to catabolic ratio of 16:84-17:83. 
</li><li>Whole food proteins are superior for growth and health with an average anabolic to catabolic ratio of 32:68 
</li><li>HumaPro&reg; has an anabolic to catabolic ratio of 99:1. </li></ol>
<p>Low negative waste results in a healthier more predictable growth environment that does not increase systemic or organ toxicity. A high NNU results in an anabolic environment. When the waste percentage exceeds Net Nitrogen Utilization from your protein source, your growth potential is retarded resulting in recovery and growth inhibition. Obviously we are looking for a quality caloric source with minimum waste as well. Whole food is the better option over protein powders and you will feel healthier, stronger and recover faster... and grow as well as or perform faster. Getting the idea as to why it only takes 1 gram of HumaPro&reg; to outperform 5.6 grams of even the best whey protein?</p>
<p><span style="FONT-WEIGHT: bold; FONT-SIZE: 14pt; COLOR: rgb(128,0,0)">So... What Is HumaPro&reg;?</span></p>
<p><span style="FONT-WEIGHT: bold">HumaPro&reg;</span> is a patent pending one of a kind protein matrix that we started working on in 1998. HumaPro&reg; starts with a specific vegetable origin 8 essential amino acid (EAAs) formulation that takes into account the exact HUMAN enzymic conversion of, and utilization rates for, all amino acids the body needs for optimal health. Did you know that if you removed even one of the EAAs for even one day from your diet for the day your body would utilize none of the protein you take in? Okay, for lean mass growth that is.. The human body will use the insufficient protein to make glucose, if needed, certainly store some as fat and give you plenty of me time in the bathroom to deposit the lions share. So an exact EAAs ratio is paramount. Why? The human body makes literally thousands of amino acids from the 8 EAAs so they must be in the right ratios for the right conversion rates. Enlarge the chart below to get an idea of just how complex this metabolic miracle is and a better idea as to why the correct ratios results in a nearly pure anabolic complex.</p>
<p><span style="FONT-WEIGHT: bold; FONT-SIZE: 14pt; COLOR: rgb(128,0,0)">The Protein</span></p>
<p>We nanosized certain EAA's so all 8 EAA's pass through the GI and into the body at the same rate to assure that all 8 EAA's are present at the protein receptors at the same time. If they aren't, you again limit anabolism potential. We did this for maximal results and to allow for a immediate release ingestion to assimilation time of 20-25 minutes depending upon your GI track. Oh, did I mention that HumaPro&reg; has a caloric count of 0.4 calories per gram? Regular proteins have a calorie value of 4 calories per gram. Talk about no waste so you have a tighter waist! Think about how much more healthy food you can eat to stimulate growth, performance and health whether dieting or increasing lean mass.</p>
<p><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">The Extended Time-Release Proprietary Anti-Catabolic and Insulingenic Matrix</span></p>
<p>Next we formulated an extended time-release anti-catabolic and insulingenic matrix from bitter melon and a specific coffee bean extract to assure serious inhibition of lean mass loss while significantly increasing cellular up-take of nutrients. This affect lasts for up to 12 hours so all of your other meals are ingested in a high lean mass nutrient up-take, low catabolic pro-anabolism environment. I guess I should mention that the matrix has two powerful antioxidants as well. </p>
<p>Oh, but insulingenic compounds inhibit fat loss and increase SHBG. You know, that protein that binds and makes useless your sex hormones like testosterone? More SHBG means less in short. Well, we at ALR Industries do not do kitchen sink formulas! The fractional extraction process we worked on for the last 4 years creates a series of insulingenic compounds that are lipolytic meaning they inhibit fat from feeding rather than increase it. This allows HumaPro&reg; to act as a repartitioning product as well in favor of lean mass low fat augmentation by everyone. By the way, the insulingenic matrix we created also does not increase SHBG like natural or medical insulin does.</p>
<p>Of Course it's true that many anti-catabolic compounds decrease joint and connective tissue lubrication but ours doesn't. Instead of inhibiting the production of cortisone (supports and maintains good joint and connective tissue health) like many so-called anti-catabolic compounds, we inhibited the non-essential increase in cortisol. As a rule the body sees stress like training, long work hours, a pissed off significant other or dieting as a trigger to increase cortisol which in turn decreases lean mass, hinder performance and slows recovery. It also doesn't do anything good for our cardio vascular systems or organs. The way this occurs is predominantly through conversion of cortisone to cortisol. Personally I would rather recover faster, perform better and be in a pro-anabolic environment with healthy joints and connective tissue. </p>
<p>This means HumaPro&reg; is the ultimate foundation or sole protein source for mixed, keto or even high carbohydrate diets. No other protein has beaten us yet! Cool, huh?</p>
<p><span style="FONT-WEIGHT: bold; COLOR: rgb(128,0,0)">The Nutrient Co-Factor Matrix</span></p>
<p>Last we added the correct human ratio of the vitamin and mineral co-nutrient factors for complete utilization of protein.</p>
<ul>
<li>A 99:1 Anabolic to Catabolic Ratio complete protein matrix 
</li><li>Anti-Catabolic Support 
</li><li>Enhanced NNU and Cellular Nutrient Up-Take 
</li><li>Nutrient Repartitioning That Starves the Fat and Feeds Lean Mass 
</li><li>A decrease in growth/recovery limiting Myostatin (No joke) 
</li><li>"The Best Protein Source" on the Planet...for Humans </li></ul>
<p><span style="FONT-WEIGHT: bold">HumaPro&reg;</span> can also be utilized synergistically with <span style="FONT-WEIGHT: bold">Chain'd Reaction™ Ultra Volumize</span>, <span style="FONT-WEIGHT: bold">Chain'd Reaction™ Ultra-Keto</span>, <span style="FONT-WEIGHT: bold">Chain'd Reaction™ Ultra Endurance</span> and/or <span style="FONT-WEIGHT: bold">Chain'd Out&reg;</span>.</p>
<p>The only question left is do you want to perform better, lift more, recover faster, be healthier, be leaner and grow faster or hang out in the bathroom?</p>]]></isc:description>
<isc:productid><![CDATA[ALR HumaPro Drink 90 Servings]]></isc:productid>
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<title><![CDATA[ALR Chain'd Out NEW 90 Servings]]></title>
<link>http://truemuscle.com/ALR-Chaind-Out-NEW-90-Servings_p_48.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/ALR-Chaind-Out-NEW-90-Servings_p_48.html?referrer=rss"><img src="http://truemuscle.com/assets/images/alrindustries/alr-chaind-out_thumbnail.jpg" align="right" border=0></a>ALRI Chain’d Out&reg; 90 Servings Chain’d Out&reg; from ALR Industries sets a standard for optimal performance supplementation. Chain’d Out&reg; allows everyone to enjoy supraphysiological and aesthetic results with Non-Hormonal Branch Chain Amino Ac...<a href="http://truemuscle.com/ALR-Chaind-Out-NEW-90-Servings_p_48.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $47.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=48&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
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<content:encoded><![CDATA[<p><a href="http://truemuscle.com/ALR-Chaind-Out-NEW-90-Servings_p_48.html?referrer=rss"><img src="http://truemuscle.com/assets/images/alrindustries/alr-chaind-out_thumbnail.jpg" align="right" border=0></a>ALRI Chain’d Out&reg; 90 Servings Chain’d Out&reg; from ALR Industries sets a standard for optimal performance supplementation. Chain’d Out&reg; allows everyone to enjoy supraphysiological and aesthetic results with Non-Hormonal Branch Chain Amino Ac...<a href="http://truemuscle.com/ALR-Chaind-Out-NEW-90-Servings_p_48.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $47.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=48&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h3><img alt="" src="assets/images/dec14_authorized_blog.jpg" align="right" border="0px">ALRI Chain’d Out&reg; 90 Servings </h3>
<p>Chain’d Out&reg; from ALR Industries sets a standard for optimal performance supplementation. Chain’d Out&reg; allows everyone to enjoy supraphysiological and aesthetic results with Non-Hormonal Branch Chain Amino Acids (BCAA’s)! </p>
<h3>Did You Know That BCAA’s Can Be Anabolic?</h3>
<p>(If they are correctly structured, protected and delivered right)</p>
<p>The true value of BCAAs supplementation is finally well established both in literature and in real world application: Anabolic (muscle building) stimuliis their true value rather than wasting good proteins to catabolism (muscle wasting) and more money landing in your toilet.</p>
<h3 style="VISIBILITY: visible" $included="null">What Are BCAA’s?</h3>
<p>BCAA’s are the branch chain amino acids leucine, valine and isoleucine. Also note that all amino acids are derived from the assimilation of proteins. BCAA’s are not only 3 of the paramount 18-22 amino acids (as in your body cannot make them and needs them to live), they alone also make up about 70% of your muscle cellular pool and cellular structure. Unfortunately, BCAAs are lost (...muscle loss) at a rapid rate during training and during calorie deficient diets. The result is less muscle and the need to replenish these muscle mainstays…or better yet, trigger an anabolic environment that fosters nutrient super-over-compensation where we need it- for accelerated muscular growth. Why else do we train?</p>
<h3 style="VISIBILITY: visible" $included="null">What Does The Research Say?</h3>
<p>In one excellent study it was shown that, “Branched-chain amino acids activate key enzymes in protein synthesis after physical exercise”. J Nutr. 2006 Jan;136(1 Suppl):269S-73S researchers again validated, “BCAA’s (leucine, isoleucine, and valine), particularly leucine, have anabolic effects on protein metabolism by increasing the rate of protein synthesis and decreasing the rate of protein degradation in resting human muscle.”<br><br>In another study, we find validation that “Leucine regulates translation initiation of protein synthesis in skeletal muscle after exercise”. J Nutr. 2006 Feb;136(2):533S-537S. Norton LE, Layman DK. Researchers validate the mechanism by which the anabolic signal is initiated: “High-performance physical activity and post-exercise recovery lead to significant changes in amino acid and protein metabolism in skeletal muscle. Central to these changes is an increase in the metabolism of the BCAA leucine. During exercise, muscle protein synthesis decreases together with a net increase in protein degradation and stimulation of BCAA oxidation. BCAA oxidation increases through activation of the branched-chain alpha-keto acid dehydrogenase (BCKDH). BCKDH activity increases with exercise, reducing plasma and intracellular leucine concentrations. After exercise, recovery of muscle protein synthesis requires dietary protein or BCAA to increase tissue levels of leucine in order to release the inhibition of the initiation factor 4 complex through activation of the protein kinase mammalian target of rapamycin (mTOR). Leucine’s effect on mTOR is synergistic with insulin via the phosphoinositol 3-kinase signaling pathway. Together, insulin and leucine allow skeletal muscle to coordinate protein synthesis with physiological state and dietary intake.”</p>
<p><span style="font-weight: bold;">*A note from Author: One of the two highly respected researchers who penned the peer-reviewed article above is named Layne Norton. To say Layne is brilliant is an understatement. Please take some time to read the complete study if you get a few minutes. It’s worth your time!</span></p>
<h3 style="VISIBILITY: visible" $included="null">And More… Of Course</h3>
<p>Never being satisfied with simply good or even just excellent, ALR Industries has taken BCAAs to the ultimate level for mind-blowing eff ects. Author L. Rea decided to turn the power way up on “anabolic drive” with <span style="font-weight: bold;">Chain’d Out&reg;.</span> First, we utilized ester technology to increase oral bio availability 200-300%. Yes, this means way more bang for your buck. More importantly is that our ester-protected BCAA’s greatly avoid gluconeogenesis (break-down and conversion to glucose for regular caloric utilization) very well. I mean why would you pay for a BCAA with half to one third the oral bioavailability and risk the majority of your muscle gains? Why not simply protect yourself from catabolic muscle loss while adding more muscle instead?</p>
<p>ALR Industries has taken the science of adaptogens well beyond anything seen before. <span style="font-weight: bold;">Chain’d Out™</span> has a rock solid foundation, which is further reinforced by boosting its overall synergy through the addition of potent anti-catabolic agents, anabolic co-factors and last but certainly not least it promotes increased mood boosting and energizing effects. Author left no stone unturned in his passion to create the most complete and highest orally bioavailable BCAA formula on the market.</p>
<p><span style="font-weight: bold;">Chain’d Out&reg;</span> is scientifically engineered to potently thwart muscle breakdown and catabolism. We made it to provide an incredible synergistic boost to the pro-anabolic drive, produce focused energy and mood elevation (without any jitters or negative stimulant qualities), improved strength, endurance, stamina and recovery, create optimized vasodilation and nutrient utilization, enhances oxygenation and fight stress, fatigue as well as other counterproductive body processes.</p>
<h3 style="VISIBILITY: visible" $included="null">Benefits of Chain’d Out&reg;:</h3>
<ul>
<li>
<p>Provides positive modulation of almost all neurotransmitters (DA, NE, SE, MAOB, Ach, GABA)</p>
</li><li>
<p>Enhances energy, focus, mood and stamina</p>
</li><li>
<p>Has potent anti-catabolic and anti-cortisol effects</p>
</li><li>
<p>Enhances oxygenation and nutrient utilization</p>
</li><li>
<p>Provides positive endogenous hormone modulation, including testosterone</p>
</li><li>
<p>Has anti-fatigue, anti-stress and anti-oxidant effects</p>
</li><li>
<p>Enhances immunity and recovery</p>
</li><li>
<p>Supports supraphysiological protein synthesis in muscle tissue</p></li></ul>
<p>*Note you will feel the power of this matrix as it is noticeably effective within minutes.<br><br>Once again ALR Industries has raised the bar in sports supplementation with its formula for <span style="COLOR: #00aaff">Chain’d Out&reg;</span>. <span style="COLOR: #00aaff">Chain’d Out&reg;</span> sets the standard for non-hormonal performance by creating an anabolic/anti-catabolic environment beyond your wildest expectations!</p>
<h3 style="VISIBILITY: visible" $included="null">Chain’d Out&reg; Q &amp; A:</h3>
<p><span style="font-weight: bold;">Q: I use another brand of BCAA’s, what makes Chain’d Out&reg; so special?</span></p>
<p><span style="font-weight: bold;">A:</span> Other than ALR Industries winning best tasting formula and #1 BCAA matrix in both Australia and New Zealand? Well, all BCAA products have value. Most are simply energy substrates during catabolic or caloric restricted periods. If you are losing 50-66% of your BCAA supplementation, it is not only non-cost effective and weak in anti-catabolic support but it is also not anabolic. Chain’d Out&reg; is without a doubt the only time release anabolic and anticatabolic formula available. Gain lean mass now!</p>
<p><span style="font-weight: bold;">Q: Don’t I Get Enough BCAA’S In My Protein Shake? I Thought My Protein gave me all the Amino Acids I needed.</span></p>
<p><span style="font-weight: bold;">A:</span> That depends upon how hard you train and how much lean mass you want. BCAAs are about 70% of total muscle protein cell weight. When you train, your body often dips into these muscle cells to steal BCAAs as a source of energy to keep the muscles working. When this happens you lose lean mass and much of your hard work is lost. Any BCAA product will help, but the goal is not just to decrease the amount of lean mass/ BCAAs lost from training and stress. The goal is to get the anabolic (growth) pay off you’re working for. This requires properly protected BCAAs and a time-release delivery such as we have created with our unique alphahydroxy-ester technology. Get all you pay for, not just a few % and start seeing and felling the diff erence today.</p>
<p><span style="font-weight: bold;">Q: Do I use Chain’d Out&reg; Before I Train or After?</span><br><span style="font-weight: bold;"></span></p>
<p><span style="font-weight: bold;">A:</span> In all honesty all three: Before, during and after training. Not only does Chain’d Out taste amazing and have a refreshing pro-recover affect you feel, it assures proper hydration and the strongest anabolic and anti-catabolic environment. We have had amazing positive mental and physiological results reported from mixing 1-3 servings of Chain’d Out&reg; to the appropriate amount of cold water and drinking between meals. This of course includes while training or in the middle of the night. However, if you only have one chance to enjoy a serving of your favorite flavor of Chain’d Out&reg;, then drink it 15 minute prior to training.</p>
<p><span style="font-weight: bold;">Q: Do I Take it with My Protein Shake or Meal?</span></p>
<p><span style="font-weight: bold;">A:</span> All proteins break down into amino acids and some compete for muscle receptor sites and/or enzymes. The result is something good may get kicked out, like BCAAs. Since Chain’d Out&reg; passes through the GI rather quickly, you simply need to be sure you have not consumed proteins for 2 hours prior or 20-30 minutes after ingestion. Pretty simple, huh?</p>
<p><span style="font-weight: bold;">Q: I Noticed you didn’t add any form of Glutamine to Chain’d Out&reg;. Why? </span></p>
<p><span style="font-weight: bold;">A:</span> As mentioned prior, amino acids can compete for muscle cell receptors. They can also compete for GI uptake and digestion. Some studies support glutamine and BCAAs are examples but there is far more to the issue.</p>
<p>Metabolism of oral/dietary amino acids by the gut and liver has a major impact on the amino acid profile reaching systemic (whole body) circulation. Specific examples include removal of nearly 100% of dietary glutamine and glutamate, 60% of threonine, and 40% of phenylalanine during the absorption process largely by oxidative degradation (degradation to carbon/ glucose, ammonia and uric acid). The top exceptions to this pattern of modifi cations are the BCAAs. Over 80% of dietary content of leucine, valine, and isoleucine directly makes their way to blood circulation. Unfortunately, once they make it to muscle cells and the brain (other organs as well) they are easily converted into glucose and glycogen (sugar) due to several physiological action/reaction factors. Unless, of course, they are in a protected time-release anti-catabolic/anabolic matrix.</p>
<p><span style="font-weight: bold;">1) Hyperammonemia</span> is an over-abundance of ammonia in the body resulting from the breakdown of amino acids to ammonia and glucose (gluconeogenesis for energy) which in turn increases the utilization of branched-chain amino acids in muscle. This is especially prominant when ketoglutarate is low, and is further enhanced by glutamine depletion. Sounds like more glutamine would be cool then, huh? (At the right time… it is)</p>
<p>Unfortunately not only is glutamine the most abundant amino acid, it’s also the most abundant gluconeogenic amino acid in the human body. In fact its conversion to glucose is about equal to that of alanine. The kidneys alone produce about 25% of whole body glucose production… from glutamine. Now ponder the additional amount converted to glucose in muscles and other organs then consider just how much circulatory and muscle bound ammonia waste results. Now think about reconsidering the first paragraph again: More ammonia (hyperammonemia) means more BCAAs utilized for energy in/by muscle resulting in lean mass loss. Therefore, a signifi cant increase in blood glutamine concentration can signal hyperammonemia and thus increased BCAA/lean muscle loss.</p>
<p>You know that ammonia smell you run into all over the gym? Yup, that is the smell of muscle loss. Is it you?</p>
<p><span style="font-weight: bold;">2) Tyrosine</span>, which increases levels of dopamine and norepinephrine, is also one of our substrates for glutamine. Tyrosine competes with BCAAs absorption into the brain and low tyrosine can cause loss of energy, fatigue and depression. Since glutamine is a substrate of tyrosine, ingesting BCAAs and glutamine together potentially hinders performance as well resulting in lower intensity and less productive training or performances.</p>
<p><span style="font-weight: bold;">3) An interesting study on BCAAs aff ects upon fatigue</span> was conducted in Japan: <span style="font-style: italic;">First Department of Internal Medicine, Okayama University Medical School, 5-1, 2-chome, Shikata-cho, 700 Okayama, Japan. </span></p>
<p>The molar ratio of excitatory amino acid neurotransmitters (glutamate and aspartate) to inhibitory amino acid neurotransmitters (raminobutyric acid, GABA, and glycine) in the brain was diminished in acute hepatic failure rats with hyperammonemia, brain edema, and abnormal electroencephalograms. The ratio was further decreased with a marked elevation of arterial and brain ammonia levels 30 min after ammonium acetate was administered i.p. to hepatic failure rats. A continuous infusion of a branched chain amino acid (BCAA) solution before and after the ammonia loading eff ectively reversed the ammoniainduced lowering of this ratio; high ammonia contents in the brain were concomitantly decreased. Infusing glutamate instead of the BCAA solution failed to produce similar eff ects probably because of limited entry of glutamate into the brain. The above results suggest that excitatory and inhibitory amino acid neurotransmitter ratios (glutamate, aspartate, and GABA) are positively aff ected by BCAAs. In short, BCAA supplementation reduced brain/physical fatigue.</p>
<p>So more muscle and better performance if we simply don’t mix glutamine with BCAAs.Glutamine is paramount to health and recovery, but timing is everything.</p>
<p><span style="font-weight: bold;">Q: Does Chain’d Out&reg; Contain Any Sugars? I’m on a Keto Diet.</span></p>
<p><span style="font-weight: bold;">A:</span> No, and more importantly it’s far more difficult for alpha-hydroxy-ester protected BCAAs to convert by way of gluconeogenesis to glucose resulting in greater fat stores being used as energy substrates. By adding anti-stress and anti-cortisol compounds to the Chain’d Out&reg; matrix the normal triggers of gluconeogenesis are reduced thus allowing for increased anabolism. Kind of cool, huh? Many who have added a serving of Chain’d Out&reg; to their morning cardio have noted the obvious increase in fat loss yet commented on increased lean mass.</p>
<h4>Chain’d Out&reg; is the best selling BCAA product in Austrailia and New Zealand. Get the world’s only time release anabolic BCAA matrix… at ½ the price of “average” products. Now that’s more bang for your buck! Why settle for average? Gain lean mass now!</h4>]]></isc:description>
<isc:productid><![CDATA[ALR Chain'd Out NEW 90 Servings]]></isc:productid>
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<title><![CDATA[ALR (ALRI) HumaPro Protein 300 Tablets]]></title>
<link>http://truemuscle.com/ALR-ALRI-HumaPro-Protein-300-Tablets_p_10.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-300-Tablets_p_10.html?referrer=rss"><img src="http://truemuscle.com/assets/images/humapro-bottle_thumbnail.jpg" align="right" border=0></a>HumaPro&reg; Protein 300 Tabs from ALR Industries (ALRI)(HumaPro 300 has been discontinued because you can buy 450 tablets instead of 300 for almose the same cost. Click here to take advantage)Why Are You Flushing Your Money Away?Is your protein more...<a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-300-Tablets_p_10.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $43.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=10&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
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<content:encoded><![CDATA[<p><a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-300-Tablets_p_10.html?referrer=rss"><img src="http://truemuscle.com/assets/images/humapro-bottle_thumbnail.jpg" align="right" border=0></a>HumaPro&reg; Protein 300 Tabs from ALR Industries (ALRI)(HumaPro 300 has been discontinued because you can buy 450 tablets instead of 300 for almose the same cost. Click here to take advantage)Why Are You Flushing Your Money Away?Is your protein more...<a href="http://truemuscle.com/ALR-ALRI-HumaPro-Protein-300-Tablets_p_10.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $43.99 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=10&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h2>HumaPro&reg; Protein 300 Tabs from ALR Industries (ALRI)</h2>
<p align="left"><span style="font-weight: bold; "><span style="color: rgb(255, 0, 0); ">(HumaPro 300 has been discontinued because you can buy 450 tablets instead of 300 for almose the same cost. Click </span><a href="product.asp?itemid=46"><span style="color: rgb(255, 0, 0); ">here</span></a><span style="color: rgb(255, 0, 0); "> to take advantage)</span></span></p><p align="left"><span style="color: rgb(128, 0, 0); font-weight: bold;">Why Are You Flushing Your Money Away?</span></p>
<p align="left">Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the envelope in product formulation for those who want real results not hype. So let's start with the first fact that is going to change an industry and start more fights than Helen of Troy. Your protein sucks and it's not my fault. Please do not misunderstand me. There really are some well designed and researched products available from companies like Progenex&reg; with brilliant people like Dr. Scott Connelly and of course some of the creative and high quality proteins from good companies like MHP&reg;. But there is an inherent flaw in most proteins available on the market: They were not made for humans.</p>
<p><span style="color: rgb(128, 0, 0); font-weight: bold;">I Know We All Want Great Calves…But We Are Not Calves</span></p>
<p>You are not a cow so why are you drinking cow   proteins like whey and casein? Last time you had human protein was when Mom made   it fresh for you. Cows milk protein is about 80% casein and 20% whey. Human milk   protein is about 40% casein and 60% whey. There is no doubt that human whey is   superior for human utilization at birth. As a baby grows breast milk proteins   change until the ratio is about 50/50.</p>
<p><img style="float: right; margin-left: 10px;" alt="no-cow-humapro" src="http://humapro.com/images/stories/humapro/no-cow-humapro.png" width="198" height="184"><span style="color: rgb(128, 0, 0);"><span style="font-weight: bold;">So what's The Big Deal?</span></span></p>
<p>Lets start   from the source: Human milk whey protein is dominant in alpha-lactalbumin and   cow milk whey protein is dominant in beta-lactoglobulin. Whereas   alpha-lactalbumin has been studied well for validation associated with increased   immune factors to disease, allergies, increased mineral absorption and growth factors specific to humans, beta-lactoglobulin has been associated with the   exact opposite. Its for cows, what were you expecting?</p>
<p>In short that gut bloat is not just extra calories anymore than the excess gas you assumedly avoid sharing with friends and training partners is a supposed side effect of an anabolic environment. Gastronomical distress is not new to cow protein utilization by humans. As I said, you are a human so there should be little shock here. Immune issues will slow or stop growth and recovery while increasing cortisol production. Sometimes   decrease in immune function can even lead to Immunotoxicity, but certainly rare in regard to proteins sources.</p>
<p><span style="font-weight: bold;">But Whey Has a BV (Biological Value) of 104, right? </span></p>
<p>Okay, BS. Since you cannot exceed 100% this is already a little   silly. BV is a false method for evaluation of a proteins actual   utilization in building new muscle tissue.  What is the definition of   BV? Biological value (BV) is a measure of the proportion of absorbed   protein from a food which becomes incorporated into the proteins of the   organism's body. It summarizes how readily the broken down protein can   be used in protein synthesis in the cells of the organism.</p>
<p><span style="font-weight: bold;">Many still use it today. Bottom line is that no matter what   you add to or fraction in whey protein from cows, it’s still from cows   and not designed for humans.</span></p>
<p>Okay…  Um, protein (such as cow whey) with the incorrect ration of   amino acids specific to human physiology utilization results in stores   of fat as well, so basing a protein’s efficiency ratio on weight gain is   obviously idiocy. A far superior method of assaying a proteins anabolic   (muscle building) value and actual utilization in lean mass is Net   Nitrogen Utilization or NNU. The very highest quality whey protein has a   NNU of 16-17%. So this means the other 83-84% can be stored as fat,   burned as calories, or hit the toilet. 83-84% catabolites is not a   healthy or lean mass promoting percentage. The lions share goes by way   of the latter BTW. So when you pay $20 USD for a pound (454 grams) of   high quality whey protein powder you actually get about 77 grams of   protein with an NNU near 100%. The rest hits the toilet for the most   part.</p>
<p><span style="font-weight: bold;">Good investment, huh? Kind of a crappy one in my opinion.</span></p>
<p>Want to add insult to injury? As we continue to ingest high levels of   protein the amount utilized lessens over time. So whereas you were once   utilizing 17% of that 100-200 grams of whey ingested daily it can drop   to as low as half that over a prolonged period of high protein intake.   What happens then? Even more body fat and toilet trash.</p>
<p><span style="font-weight: bold;">Good investment, huh? Kind of a crappy one in my   opinion.</span></p>
<p>Want to add insult to injury? As we continue to ingest high levels of protein   the amount utilized lessens over time. So whereas you were once utilizing 17% of   that 100-200 grams of whey ingested daily it can drop to as low as half that   over a prolonged period of high protein intake. What happens then? Even more   body fat and toilet trash.</p>

<h4><span style="color: rgb(128, 0, 0); font-weight: bold;">NNU = Net Nitrogen Utilization (Lean   Mass Anabolism) NC = Nitrogen Catabolites (Toxic catabolic   waste)</span></h4>
    <p>NNU refers to the potential for anabolism where as NC refers to toxic   Nitrogen waste such as Ammonia, Urea, Uric Acid, Nitrates and Nitrites. Some of   the waste can be utilized as energy or stored as fat, but most slows your   progress before hitting the toilet where it belongs.</p>
    <ol>
      <li>Depending upon origin most protein powders have an anabolic to catabolic   ratio of 16:84-17:83. </li>
      <li>Whole food proteins are superior for growth and health with an average   anabolic to catabolic ratio of 32:68</li>
      <li>HumaPro&reg; has an anabolic to catabolic ratio of 99:1. </li>
    </ol>
        <p>Low negative waste results in a healthier more predictable growth environment   that does not increase systemic or organ toxicity. A high NNU results in an   anabolic environment. When the waste percentage exceeds Net Nitrogen Utilization   from your protein source, your growth potential is retarded resulting in   recovery and growth inhibition. Obviously we are looking for a quality caloric   source with minimum waste as well. Whole food is the better option over protein   powders and you will feel healthier, stronger and recover faster... and grow as   well as or perform faster. Getting the idea as to why it only takes 1 gram of   HumaPro&reg; to outperform 5.6 grams of even the best whey protein?</p>
<p><span style="color: rgb(128, 0, 0); font-size: 14pt; font-weight: bold;">So... What Is   HumaPro&reg;?</span></p>
<p><span style="font-weight: bold;">HumaPro&reg;</span> is a patent pending one of a kind protein matrix   that we started working on in 1998. HumaPro&reg; starts with a specific vegetable   origin 8 essential amino acid (EAAs) formulation that takes into account the   exact HUMAN enzymic conversion of, and utilization rates for, all amino acids   the body needs for optimal health. Did you know that if you removed even one of   the EAAs for even one day from your diet for the day your body would utilize   none of the protein you take in? Okay, for lean mass growth that is.. The human   body will use the insufficient protein to make glucose, if needed, certainly   store some as fat and give you plenty of me time in the bathroom to deposit the   lions share. So an exact EAAs ratio is paramount. Why? The human body makes   literally thousands of amino acids from the 8 EAAs so they must be in the right   ratios for the right conversion rates. Enlarge the chart below to get an idea of   just how complex this metabolic miracle is and a better idea as to why the   correct ratios results in a nearly pure anabolic complex.</p>

    <p><span style="color: rgb(128, 0, 0); font-size: 14pt; font-weight: bold;">The   Protein</span></p>
    <p>We nanosized certain EAA's so all 8 EAA's pass through the GI and into the   body at the same rate to assure that all 8 EAA's are present at the protein   receptors at the same time. If they aren't, you again limit anabolism potential.   We did this for maximal results and to allow for a immediate release ingestion   to assimilation time of 20-25 minutes depending upon your GI track. Oh, did I   mention that HumaPro&reg; has a caloric count of 0.4 calories per gram? Regular   proteins have a calorie value of 4 calories per gram. Talk about no waste so you   have a tighter waist! Think about how much more healthy food you can eat to   stimulate growth, performance and health whether dieting or increasing lean   mass.</p>
    <p><span style="color: rgb(128, 0, 0); font-weight: bold;">The Extended Time-Release Proprietary   Anti-Catabolic and Insulingenic Matrix</span></p>
    <p>Next we formulated an extended time-release anti-catabolic and insulingenic   matrix from bitter melon and a specific coffee bean extract to assure serious   inhibition of lean mass loss while significantly increasing cellular up-take of   nutrients. This affect lasts for up to 12 hours so all of your other meals are   ingested in a high lean mass nutrient up-take, low catabolic pro-anabolism   environment. I guess I should mention that the matrix has two powerful   antioxidants as well. </p>
    <p>Oh, but insulingenic compounds inhibit fat loss and increase SHBG. You know, that protein that binds and makes useless your sex   hormones like testosterone? More SHBG means less in short. Well, we at ALR Industries do not do kitchen sink formulas! The fractional extraction process we worked on for the last 4 years creates a series   of insulingenic compounds that are lipolytic meaning they inhibit fat from   feeding rather than increase it. This allows HumaPro&reg; to act as a repartitioning   product as well in favor of lean mass low fat augmentation by everyone. By the   way, the insulingenic matrix we created also does not increase SHBG like natural   or medical insulin does.</p>
    <p>Of Course it's true that many anti-catabolic   compounds decrease joint and connective tissue lubrication but ours doesn't.   Instead of inhibiting the production of cortisone (supports and maintains good   joint and connective tissue health) like many so-called anti-catabolic   compounds, we inhibited the non-essential increase in cortisol. As a rule the   body sees stress like training, long work hours, a pissed off significant other   or dieting as a trigger to increase cortisol which in turn decreases lean mass,   hinder performance and slows recovery. It also doesn't do anything good for our   cardio vascular systems or organs. The way this occurs is predominantly through   conversion of cortisone to cortisol. Personally I would rather recover faster,   perform better and be in a pro-anabolic environment with healthy joints and   connective tissue. </p>
    <p>This means HumaPro&reg; is the ultimate foundation or   sole protein source for mixed, keto or even high carbohydrate diets. No other   protein has beaten us yet! Cool, huh?</p>
    <p><span style="color: rgb(128, 0, 0); font-weight: bold;">The Nutrient Co-Factor Matrix</span></p>
    <p>Last we added the correct human ratio of the vitamin and mineral co-nutrient   factors for complete utilization of protein.</p>
    <ul>
      <li>A 99:1 Anabolic to Catabolic Ratio complete protein matrix</li>
      <li>Anti-Catabolic Support</li>
      <li>Enhanced NNU and Cellular Nutrient Up-Take </li>
      <li>Nutrient Repartitioning That Starves the Fat and Feeds Lean Mass</li>
      <li>A decrease in growth/recovery limiting Myostatin (No joke)</li>
      <li>"The Best Protein Source" on the Planet...for Humans
    </li>
    </ul>
    <p><span style="font-weight: bold;">HumaPro&reg;</span> can also be utilized synergistically with <span style="font-weight: bold;">Chain'd Reaction™ Ultra Volumize</span>, <span style="font-weight: bold;">Chain'd Reaction™   Ultra-Keto</span>, <span style="font-weight: bold;">Chain'd Reaction™ Ultra Endurance</span> and/or <span style="font-weight: bold;">Chain'd Out&reg;</span>.</p>
    <p>The only question left is do you want to perform better, lift more, recover   faster, be healthier, be leaner and grow faster or hang out in the bathroom?</p>     ]]></isc:description>
<isc:productid><![CDATA[ALR (ALRI) HumaPro Protein 300 Tablets]]></isc:productid>
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<title><![CDATA[ALR HumaPro Drink 90 servings & Chain'd Reaction Combo stack]]></title>
<link>http://truemuscle.com/ALR-HumaPro-Drink-90-servings-Chaind-Reaction-Combo-stack_p_20.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/ALR-HumaPro-Drink-90-servings-Chaind-Reaction-Combo-stack_p_20.html?referrer=rss"><img src="http://truemuscle.com/assets/images/alrindustries/chaind-reaction-humapro-combo_thumbnail.jpg" align="right" border=0></a>ALR HumaPro&reg; Drink 90 Servings &amp; Chain'd Reaction™ Combo stackSuper True Muscle Savings When You Buy Both Great Products Together!HumaPro&reg;Why Are You Flushing Your Money Away?Is your protein more anabolic than catabolic? As usual at ALR I...<a href="http://truemuscle.com/ALR-HumaPro-Drink-90-servings-Chaind-Reaction-Combo-stack_p_20.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $89.99 <font color="red"></font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=20&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
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<content:encoded><![CDATA[<p><a href="http://truemuscle.com/ALR-HumaPro-Drink-90-servings-Chaind-Reaction-Combo-stack_p_20.html?referrer=rss"><img src="http://truemuscle.com/assets/images/alrindustries/chaind-reaction-humapro-combo_thumbnail.jpg" align="right" border=0></a>ALR HumaPro&reg; Drink 90 Servings &amp; Chain'd Reaction™ Combo stackSuper True Muscle Savings When You Buy Both Great Products Together!HumaPro&reg;Why Are You Flushing Your Money Away?Is your protein more anabolic than catabolic? As usual at ALR I...<a href="http://truemuscle.com/ALR-HumaPro-Drink-90-servings-Chaind-Reaction-Combo-stack_p_20.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $89.99 <font color="red"></font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=20&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h2>ALR HumaPro&reg; Drink 90 Servings &amp; Chain'd Reaction™ Combo stack</h2><span style="font-weight: bold;">Super True Muscle Savings When You Buy Both Great Products Together!</span><h3>HumaPro&reg;</h3>
<p align="left"><span style="color: rgb(128, 0, 0); font-weight: bold;">Why Are You Flushing Your Money Away?</span></p>
<p align="left">Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the envelope in product formulation for those who want real results not hype. So let's start with the first fact that is going to change an industry and start more fights than Helen of Troy. Your protein sucks and it's not my fault. Please do not misunderstand me. There really are some well designed and researched products available from companies like Progenex&reg;   with brilliant people like Dr. Scott Connelly and of course some of the creative   and high quality proteins from good companies like MHP&reg;. But there is an   inherent flaw in most proteins available on the market: They were not made for   humans. <a style="font-weight: bold;" href="product.asp?itemid=8">Read More</a><br></p><br><h3 style="text-align: left;">Chain’D Reaction™ Ultra-Volumize</h3>
<p align="left">You are focused, ready to train. You’re already sweating just   thinking about what’s to come… </p>
<p align="left">You need long lasting calories for rapid glycogen 
over-load NOW…so   what do you do? Well, you could hang a couple I.V. 
bags to by-pass the digestive   system for constant glycogen feed, but 
let’s get real here: You need Chain’d   Reaction™. Why? Chain’d 
Reaction™ is the first of a new generation of<span style="font-weight: bold;"> </span>Glycogen 
Super-Overload and Performance Matrix Drinks that has been   
structurally altered and pre-digested for immediate utilization and 
prolonged   performance.<a href="http://www.truemuscle.com/ALR-Chaind-Reaction-48-Servings_p_15.html"> </a><span style="font-weight: bold; "><a href="http://www.truemuscle.com/ALR-Chaind-Reaction-48-Servings_p_15.html">Read More</a></span><span style="font-weight: bold;"><br></span></p> ]]></isc:description>
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<title><![CDATA[ALR Industries - Lean Dreams]]></title>
<link>http://truemuscle.com/ALR-Industries--Lean-Dreams_p_27.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/ALR-Industries--Lean-Dreams_p_27.html?referrer=rss"><img src="http://truemuscle.com/assets/images/lean-dreams_thumbnail.jpg" align="right" border=0></a>LEAN DREAMS&reg; 60 CapsFat Loss while You Sleep!LEAN DREAMS&reg; is uniquely designed to promote relaxation and improved sleep. LEAN DREAMS&reg; also fuels the pathways that result in prioritizing fat burning and lean tissue preservation. LEAN DREAM...<a href="http://truemuscle.com/ALR-Industries--Lean-Dreams_p_27.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $31.99 <font color="red"></font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=27&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
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<content:encoded><![CDATA[<p><a href="http://truemuscle.com/ALR-Industries--Lean-Dreams_p_27.html?referrer=rss"><img src="http://truemuscle.com/assets/images/lean-dreams_thumbnail.jpg" align="right" border=0></a>LEAN DREAMS&reg; 60 CapsFat Loss while You Sleep!LEAN DREAMS&reg; is uniquely designed to promote relaxation and improved sleep. LEAN DREAMS&reg; also fuels the pathways that result in prioritizing fat burning and lean tissue preservation. LEAN DREAM...<a href="http://truemuscle.com/ALR-Industries--Lean-Dreams_p_27.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $31.99 <font color="red"></font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=27&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h3 style="visibility: visible; color: rgb(0, 0, 0);">LEAN DREAMS&reg; 60 Caps</h3><span style="font-weight: bold; font-style: italic; color: rgb(0, 0, 0);">"Fat Loss while You Sleep!"</span><span style="color: rgb(0, 0, 0);"><span style="font-weight: bold;"><br><br>LEAN DREAMS&reg;</span> is uniquely designed to promote relaxation and improved sleep.  LEAN DREAMS&reg; also fuels the pathways that result in prioritizing fat burning and lean tissue preservation.  LEAN DREAMS&reg;
 works by supporting GH release, suppressing cortisol, targeting fat 
utilization, promoting relaxation, rest and a more healthy sleep.  </span><br style="color: rgb(0, 0, 0);"><h3 style="visibility: visible; color: rgb(0, 0, 0);" class="caption">HOW DOES LEAN DREAMS&reg; WORK?</h3>
<p style="color: rgb(0, 0, 0);">Relaxation/Sleep/Recovery: combines several key components 
specifically chosen to support relaxation, cortisol suppression and 
promote better sleep.</p>           
<p style="color: rgb(0, 0, 0);" class="style8">If you have experienced our high-energy daytime fat loss formula<span style="font-style: italic;">- </span>Hyperdrive 3.0+&reg;<span style="font-style: italic;">,</span> you will understand why we originally conceptualized LEAN DREAMS&reg; our nighttime restoration &amp; fat loss formula.</p>
<p style="color: rgb(0, 0, 0);" class="style8">We live our modern lives on the go a majority of the 
time. However, living in high-speed on a continual basis is simply not 
healthy. Plus, it can actually inhibit recovery and it can also inhibit 
the body’s ability to lose fat. That’s why we identified the need for a 
nighttime formula that can enhance relaxation, continue the daytime 
process of fat oxidation and support a positive hormonal environment for
 recovery.</p>
<p style="color: rgb(0, 0, 0);" class="style8">Sleep time is perhaps the most important period of our
 24-hour daily cycle. Sleep is one of the best natural tools for 
recovery.  While we sleep, over half of our natural daily GH secretion 
occurs, glycogen stores are replenished and tissues are repaired.  In 
short, the damage we do during the day is healed while we sleep. Plus, 
if we are given the proper biochemical environment, our bodies will 
readily burn fat for fuel while we sleep!</p>
<p style="color: rgb(0, 0, 0);" class="style8">During the waking hours, all of the activities that we
 do in our daily lives to achieve our goals – weight training, cardio, 
diet, taking stimulant-based fat burners and energy supplements, all 
begin to blunt fat loss and recovery as time wears on.  Our bodies are 
simply not designed to stay wired 24 / 7.  If we don’t get sufficient 
sleep:</p>
<ul style="color: rgb(0, 0, 0);"><li>Recovery is blunted</li><li>Fat accumulates more readily</li><li>GH release is suppressed</li><li>Lean tissue loss can occur (catabolism) more easily</li><li>Cortisol levels rise, thereby increasing fat storage and catabolism</li></ul>

<br style="color: rgb(0, 0, 0);">
<p style="color: rgb(0, 0, 0);" class="style9">So, what choice do we have?</p>
<h3 style="visibility: visible; color: rgb(0, 0, 0);" class="caption">Ingredients responsible for relaxation/sleep/recovery:</h3>   

                                                                                                    <ul style="color: rgb(0, 0, 0);"><li>Oleamide: Endogenous sleep modulator. </li><li>L-Tryptophan Ethyl Ester:  Precursor to Serotonin, 5-HTP and Melatonin.</li><li>Jujuba PE 2%: Used in folk medicine to promote restorative sleep.</li><li>Valerian: Calming agent and sleep aid.</li><li>Rotundine: Sleep augmentation and analgesia.</li><li>Melatonin: Master sleep hormone and anti-oxidant, cholinergic system protectant.</li><li><span style="text-decoration: underline;">Supports GH Release:</span></li></ul>     
      
<p style="color: rgb(0, 0, 0);">Over half of our natural daily GH secretion occurs while we sleep.  LEAN DREAMS&reg;
 combines several ingredients that support GH stimulation, in addition 
to the natural GH spike that results from an improved sleep state.</p>
<h3 style="visibility: visible; color: rgb(0, 0, 0);" class="caption">Ingredients responsible for supporting GH release:</h3>
<ul style="color: rgb(0, 0, 0);"><li>Berberine: Supports natural GH stimulation  by way of the central cholinergic system, acts as a sleep aid/CNS depressant.</li><li>Hispidulin:
 Provides GH modulation, also acts as an anti-anxiety, uncoupler of 
oxidative phosphorilation (increases BMR to target fat metabolism) and 
is an anti-oxidant. </li><li><span style="text-decoration: underline;">Suppresses cortisol/ targets fat utilization</span> </li></ul>           
<p style="color: rgb(0, 0, 0);">Cortisol, which is the body’s stress hormone, can cause catabolism 
(muscle breakdown) and it also plays a major role in fat storage.  
Cortisol can also inhibit GH and testosterone production.  Controlling 
cortisol levels can have a dramatic impact on body composition.  LEAN DREAMS&reg; has several ingredients that have been shown to directly impact cortisol levels.   </p>           
<h3 style="visibility: visible; color: rgb(0, 0, 0);" class="caption">Ingredients responsible for suppressing cortisol and targeting fat utilization:</h3>
<ul style="color: rgb(0, 0, 0);"><li>Magnolia extract: Provides cortisol inhibition and anti-anxiety support.</li></ul>
<ul style="color: rgb(0, 0, 0);"><li>Baicalin: Acts as a calming substrate, anti-anxiety and anti-cortisol.</li></ul>
<h3 style="visibility: visible; color: rgb(0, 0, 0);" class="caption">IN CONCLUSION:</h3>
<p style="color: rgb(0, 0, 0);">LEAN DREAMS&reg; is uniquely designed to promote relaxation and improved sleep.  LEAN DREAMS&reg; also fuels the pathways that result in prioritizing fat burning and lean tissue preservation.  LEAN DREAMS&reg;
 works by supporting GH release, suppressing cortisol, targeting fat 
utilization, promoting relaxation, rest and a more healthy sleep.</p><h3 style="visibility: visible; color: rgb(0, 0, 0);" class="caption">LEAN DREAMS&reg; Q &amp; A’s:</h3>           
<p style="color: rgb(0, 0, 0);"><span style="font-weight: bold;">Q: </span> Why is a fat burner made for nighttime  &amp; will Lean Dreams&reg; keep me up at night? </p>           
<p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">A:</span>  Great Question!  Enjoying fat 
loss while you actually get some needed sleep is now a reality.  I know 
it sounds amazing, but it is true- burn fat while you sleep!  Lean Dreams&reg; is our sister product to Hyperdrive 3.0+&reg; and to our product Zero-Stim™.
  Think of it this way, now you can actually have fat loss 24-hours a 
day, around the clock.  That is why ALR Industries formulated Lean Dreams&reg;.
  It is the perfect nighttime restoration/fat loss aid, which promotes 
relaxation and helps you unwind from your daily stresses while helping 
you achieve your ideal body.  </p>           

<p style="color: rgb(0, 0, 0);" class="caption">No, Lean Dreams&reg; will 
not keep you up at night.  It actually does the opposite- it helps you 
relax, unwind and achieve improved sleep.  Plus, you wake up refreshed 
and full of zip for the next day. </p>          

<p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">Q:</span>  How does Lean Dreams&reg; work?</p>           

<p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">A:</span>  Lean Dreams&reg;  works in many ways.  In a nutshell, Lean Dreams&reg;
 promotes healing of the damage that we do during our day and it also 
supports fat burning all while we sleep.  The ingredients of Lean 
Dreams™ allow you to sleep better  and wake up refreshed and leaner! </p>           

<p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">Q:</span>  What are some of the benefits of taking Lean Dreams&reg;?</p>           <p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">A:</span>  Some of the perks of Lean Dreams&reg; that
 you will enjoy are: improved sleep, suppression of cortisol, regulation
 &amp; improved natural growth hormone release and you feel more 
relaxed!</p>           

<p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">Q:</span>  Does Lean Dreams&reg; have an addictive potential?</p>           

<p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">A:</span>  There are no ingredients in <span style="font-style: italic;">Lean Dreams</span>&reg; that have been associated  or that have shown to be addictive in nature.</p>           

<p style="color: rgb(0, 0, 0);" class="caption"><span style="font-weight: bold;">Q:</span>  I seem to sweat more at night when taking Lean Dreams&reg;, is this common?</p>           

<p style="color: rgb(0, 0, 0);">A: Sweating at night is typically a sign that your body is still in a
 “fat loss” mode so to speak even at rest.  In other words, your 
metabolism is still going strong even at night.  This is one of the 
things that Lean  Dreams&reg; was designed to do.  Some  people will notice this effect more than others, while others will not sweat at  all.</p>]]></isc:description>
<isc:productid><![CDATA[ALR Industries - Lean Dreams]]></isc:productid>
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<item>
<title><![CDATA[ALRIndustriesHyperdriveHardcore]]></title>
<link>http://truemuscle.com/ALRIndustriesHyperdriveHardcore_p_49.html</link>
<pubDate>2012-05-16</pubDate>
<description><![CDATA[ <p><a href="http://truemuscle.com/ALRIndustriesHyperdriveHardcore_p_49.html?referrer=rss"><img src="http://truemuscle.com/assets/images/hyperdrive-hard-core_thumbnail.jpg" align="right" border=0></a>ALR Industries (ALRI) Hyperdrive Hardcore 60 tablets For the Ultimate Fat Loss &amp; Energy Supplement Get Hardcore!Hyperdrive Hardcore is kind of like Hyperdrive 3.0 and Poison had sex! If Poison, the strongest energy &amp; mood enhancement product ...<a href="http://truemuscle.com/ALRIndustriesHyperdriveHardcore_p_49.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $31.95 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=49&out=1" target="_new">Add to Cart</a>]</p><br clear=all> ]]></description>
<guid isPermaLink="false">http://truemuscle.com/ALRIndustriesHyperdriveHardcore_p_49.html</guid>
<content:encoded><![CDATA[<p><a href="http://truemuscle.com/ALRIndustriesHyperdriveHardcore_p_49.html?referrer=rss"><img src="http://truemuscle.com/assets/images/hyperdrive-hard-core_thumbnail.jpg" align="right" border=0></a>ALR Industries (ALRI) Hyperdrive Hardcore 60 tablets For the Ultimate Fat Loss &amp; Energy Supplement Get Hardcore!Hyperdrive Hardcore is kind of like Hyperdrive 3.0 and Poison had sex! If Poison, the strongest energy &amp; mood enhancement product ...<a href="http://truemuscle.com/ALRIndustriesHyperdriveHardcore_p_49.html?referrer=rss">[Read More]</a><br><b>Our Price:</b> $31.95 <font color="red">On Sale</font> [<a href="http://truemuscle.com/add_cart.asp?quick=1&item_id=49&out=1" target="_new">Add to Cart</a>]</p><br clear=all>]]></content:encoded>
<isc:description><![CDATA[<h2><span style="font-weight: bold;">ALR Industries (ALRI) Hyperdrive Hardcore </span></h2>
<div><span style="font-weight: bold;">60 tablets</span></div>
<div><span style="font-weight: bold;"> </span></div>
<div><span style="font-weight: bold;">For the Ultimate Fat Loss &amp; Energy Supplement Get Hardcore!</span></div>
<div><br>Hyperdrive Hardcore is kind of like <a href="product.asp?itemid=18"><span style="font-weight: bold;">Hyperdrive 3.0</span></a> and <a href="product.asp?itemid=16"><span style="font-weight: bold;">Poison</span></a> had sex!</div><div> </div><div>If Poison, the strongest energy &amp; mood enhancement product legally available today, &amp; Hyperdrive 3.0+ had a 'love child' this would be it!</div><div> </div><div>Get the best of both of worlds - and YOU decide on the energy level you need for the day-- 1 tablet once a day for excellent energy, focus &amp; of course fat burning support, or 2 tablets once a day for blow your mind, extraordinary energy levels, intense focus and ridiculous fat burning all day long! </div><div> </div><div>DO NOT EXCEED 2 tablets per day without a physician's consent!</div><divthe a="" body="" consent!<="" physician?s="" without="" day="" per="" tablets="" 2="" exceed="" not="" longdo="" all="" burning="" fat="" ridiculous="" and="" focus="" intense="" levels,="" energy="" extraordinary="" mind,="" your="" blow="" for="" once="" or="" support,="" course="" of="" &amp;="" energy,="" excellent="" tablet="" 1="" day--="" the="" need="" you="" level="" on="" decide="" -="" worlds="" both="" best=""></divthe>]]></isc:description>
<isc:productid><![CDATA[ALRIndustriesHyperdriveHardcore]]></isc:productid>
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