At ALR Industries we take a great deal of pride in not only being innovative but also in being leaders in dramatically supporting the positive direction your performance and health takes. Being athletes and performance oriented individuals ourselves, we design and formulate to enhance all we do in life, THEN we offer our best to you. Sounds like hype to some I suppose, but I am the CEO, Author L. Rea test subject #1 and my name is on every bottle, box or package as my promise to only offer what I personally believe to be the best possible or suffer the humiliation if not. So we get it right before offering our products and even work to improve those we have already. Why settle for good if greatness is the only option? We certainly are not afraid of controversy and even tend to invite it as a means of getting others out of the 80’s.